Today’s   international   business   is   a   permanent   search   for   finding   an   edge,   this   mystic   advantage   over   competitor   in   global   markets.      To   be one   step   ahead   is   a   never   ending   challenge   of   finding   the   best   innovation,   developing   technology   in   the   most   efficient   way   and   going   an effective   way   of   financing   the   strategy   towards   international   commercialization   and   successful   business.   This   involves   to   understand   the involved   risk   and   risk   management   to   succeed.   Business-Driven   Innovation   demonstrates   how   science   and   technology   can   be   managed   in order   to   meet   well-defined   business   directives.   Our   website   shall   give   you   an   overview   and   further   information   on   how   we   can   support   you in your challenges towards new or existing markets with innovative products and market leading services. Innovation,   in   common   words,   is   the   process   of   translating   an   idea   or   invention   into   a   good   product   or   service   that   creates   value   for   which customer   will   pay.   The   idea   must   be   replicable   at   an   economical   cost   and   must   satisfy   a   specific   demand.      Innovate   and   Execute   is   the secret   of   transforming   an   innovative   idea   into   successful   business.   Besides   having   this   “greatest   and   latest   Idea”   and   maybe   a   prototype already   in   place,   the   individual   innovation   needs   to   create   payable   value   or   it   remains   an   idea.   Therefore,   it   is   mandatory   to   transfer   an initial   idea   into   a   business-focused   innovation   which   leads   to   business   and   revenue.   This   is   the   art   of   transferring   an   idea   into   a   business model, finding a realistic business case and approaching markets.
“Business-Driven Innovation demonstrates how sciences and technology can be managed to meet well-defined business directives”
Innovation to Business Strategy, Finance & Execution
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